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A Popping-Good Look at Brand Engagement » UIE Brain Sparks

A Popping-Good Look at Brand Engagement talks about a popcorn popper and the ratings it gets on two different websites.

Veeerry interesting. Makes me read reviews a little more closely at good companies.

One Response to “A Popping-Good Look at Brand Engagement » UIE Brain Sparks”

  1. peri_renna says:

    …I wonder if you can detect good customer service by examining rating differentials that way.

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