A Popping-Good Look at Brand Engagement » UIE Brain Sparks
A Popping-Good Look at Brand Engagement talks about a popcorn popper and the ratings it gets on two different websites.
Veeerry interesting. Makes me read reviews a little more closely at good companies.
December 21st, 2008 at 12:17 am
…I wonder if you can detect good customer service by examining rating differentials that way.